BEVERLY HILLS, Calif. — Hustler Licensing and YRU shoes have announced a collaboration on a new footwear line, Hustler XTRA.
Geared for those “who enjoy expressing themselves through flashy footwear and unique styles,” a rep explained, Hustler XTRA will begin rolling out to retailers in August.
The shoes will be sold at YRUshoes.com, Dollskill.com, YRU retailers and all Hustler Hollywood locations nationwide and online.
The new collection will have feature YRU signature features, such as chunky high heel boots, giant stilettos, oversized buckles, patent leather and vinyl straps, available in “bright, sexy, bold” colors.
The exclusive line will also incorporate rhinestones, pastel hologram stretch on boots, faux fur and more. Several traditional designs will also be offered in the collection, including slides that feature a collage of Hustler Magazine covers and the company logo.
Philip Del Rio, VP of retail, said that “working with YRU has been exciting as their bold creations are fun, fabulous, and are always on the cutting edge of what’s hot in the marketplace for footwear. Hustler XTRA will help introduce a new audience to the Hustler brand while appealing to many of our existing customers who crave the style of shoes we sell in our stores.”
Ernie Nuñez, YRU owner founder and designer, said the Hustler XTRA shoes will be “as hot as our customers. We are continuously updating our product offerings to keep up with current trends. We try our best to lead those trends by being the first to market, with ideas that will keep the competition on their toes, literally.