Male Power Now Offering 'Pure Comfort' in White

LOS ANGELES — Male Power is now offering its best-selling Pure Comfort apparel line for men in white for “an even more pristine, clean and natural look.”

“These undergarments are made from Modal, an ultra-comfortable alternative to cotton. This fabric is renowned for its supreme softness and excellent wicking properties,” a rep explained.

Three classic styles are available: Bong Thong, Sport Jock and Wonder Short.

“They are all made with a no-roll waistband for a sleek, modern look and a supportive wonder pouch that defines and accentuates, finished off with a rubberized, stamped Male Power Logo,” the rep continued. “The jock features butt-lifting leg straps for added sex appeal. White is always right, but other color choices include black and red; pick the hue that’s right for you.”

Visit for additional information, call (800) 447-4720 or email Marybeth Oken at Follow the company on Twitter.

In related news, Male Power recently rolled out the Retro Sport, Private Screening and Diamond Mesh ranges for men.