LOS ANGELES — Leather designer Justin Sayne has announced the launch of his new Fetish Mafia brand.
Sayne describes Fetish Mafia as “affordable, stylish bondage gear that comes packaged for easy retail merchandising, and branding that’s set to draw a legion of dedicated followers.”
Fetish Mafia, he continued, “offers a range of high-quality material introductory products that are manufactured to be strong enough for hardcore players. In addition to unique colors and printed leathers, Fetish Mafia gear also stands out with creative designs that are sturdy and comfortable even during the most intense bondage play.”
Among the selection of beginner-friendly bondage items are the Adjustable Cock Ring — featuring Sam Browne buttons — and the Fetish Ties, camouflaged like a folded bandana that can fit easily in one’s pocket.
Each item comes packaged in a clear tube and also includes a sample of lubricant. The Fetish Mafia-branded reusable tubes can be used to store bondage accessories or other personal items.
Fetish Mafia branding, Sayne added, is “another major component of the line, as it invites everyone to become a part of the lifestyle with a growing array of branded merchandise such as T-shirts, stickers and reloadable gift cards.”
Inspired by classic adult lifestyle brands such as Hustler or Playboy, Fetish Mafia was conceived to “mainstream bondage play with items that can be proudly worn to let others know about the fun side of sex-positive kink.”
“We find ourselves in a time where we’re more open than ever, and I’m grateful to the adult industry’s forefathers for paving the way,” Sayne said. “Fetish Mafia aims to continue that trajectory to the acceptance of pleasure and sexual exploration with mainstream-friendly products that serve as ice-breakers.”